Bright Star Lighting Products
  Objective: Create and launch a campaign to rapidly build distribution outlets
  Challenge: Break through various distribution obstacles in an increasing competitive industrial lighting environment
  Research Conducted: Researched product name, pricing, positioning and packaging
  Program Tactics: Special product offerings and produced an informational video that combined dynamic creative and unique marketing to achieve the client’s goals
  The Mix: Brand identity, packaging, trade shows, public relations, print advertising, video production, media management
  The Payoff: Product successfully introduced into a significant market segment of police and fire departments