Maines Paper & Foodservice Inc.
  Objective: Clarify and strengthen the Maines’ brand, provide training and support to associates and expand communication channels
  Challenge: Unify existing brand identities
  Research Conducted: Conducted follow up interviews to utilize and shape a cohesive approach
  Program Tactics: Utilized information to identify and define the roles of the personnel who will be required to participate in the development of each component of Strategic Marketing Plan by conducting one day meetings and two day conferences
  The Mix: Brand identity, packaging, trade shows, public relations, publications incentive programs, strategic marketing plan, event management seminars, broadcast and print advertising
  The Payoff: Maines credits this SMP with playing a vital role in the dramatic growth of the company in the past few years