Maines Paper & Foodservice Inc.
Objective: Introduce and position Strides, Progressive Rehabilitation Solutions
Challenge: No track record, limited affiliations, privately owned and preexisting national competitors with strong marketing influence
Research Conducted: Primary and secondary exploratory research:
• Target market analysis
• Competitive analysis
Program Tactics: Live seminar with local physicians, workshops at the local academic/athletic community and sponsorship for carefully selected events for maximum visibility
The Mix: Brand identity, packaging, trade shows, public relations, direct mail to trade, seminars, broadcast and print advertising
The Payoff: Matched multifaceted media approach to prearranged time lines and exceeded predetermined sales goals